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Residential Amenities Arms Race Ignites


Developer Joseph Moinian has not yet volunteered to personally serve tenants breakfast in bed at his 60-story apartment tower at 605 W. 42nd St. But he does want to assure them that his staff will indeed be serving croissants, coffee, fresh juice and more in a common room every weekday morning from 6 to 10.

In a competitive New York rental market, developers are adding attractive ‘no-expense spared’ amenities to buildings that go beyond attractive interiors and glitzy public spaces.

The Moinian Group’s 60-story apartment tower at 605 W. 42nd St is no exception.