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Stalled boutique tower ready to rekindle its West Side story

NY POST | Feb 6, 2022

It took longer than anyone expected, but the Moinian Group’s boutique office project called the Hudson Arts Building is at last beginning to rise.

Ground was broken on the 200,000-square-foot, 10-story tower at 220 Eleventh Ave. at West 26th Street in the anxious days of February 2020. But work paused once the pandemic took lethal hold in the terrible weeks that followed.

Now, a JLL team of Cynthia Wasserberger, Peter Riguardi, Frank Doyle and Michael Pallas are ready to market the project, which should open for tenant buildouts in the first quarter of 2024. It’s one of a handful of entirely speculative buildings — meaning without pre-signed tenants — to go up since the coronavirus arrived.

“Our tenants won’t all necessarily be arts-related,” Wasserberger said. “They’ll likely also be fintech, media and financial services.” But the building “will have a lot of art in it,” appropriate to the neighborhood that’s home to the Gagosian, Pace and other premier galleries.

The Hudson Arts project aims to exploit the West Chelsea neighborhood’s ongoing resurgence. It’s close by the massive Terminal Stores warehouse-to-offices conversion site in which L&L Holding Company is a partner. Other neighbors include the born-again XI condo towers that were recently rescued from foreclosure by Steven Witkoff and Len Blavatnik.

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